Innovation - RF ID & Art

Article link is at
http://www.innovapedia.org/home/innova-tech/rfid-and-sensors-illustrate-arts-impact-on-people/

The article discusses a type of Innovation; our topic last night. As we do our interviews and try and find the "meaning" in our value propositions, this article speaks of the technology to get that information.

I think today's technology is incredible. The amount of data we can collect, store and organize to help us make decisions is certainly a Game-Changer. We're sure to see Radical Innovation in our future as these Innovations and Technologies advance.

Customer Satisfaction is Old News

To read that customer satisfaction is old news may seem incorrect. While satisfaction is still important, foward-thinking companies are working with customers early on to create advocates for their brands and not just simply hoping to satisfy a broad customer base.

This article in Harvard Business Review goes along well with what we discussed last week. When companies are looking at customer satisfaction data they are looking in the past. One of the things I hear over and over at work is "we did it this way on the last project and it worked fine". If everyone worked off of past data there would be no progress and customers would never be excited rather merely satisfied. Companies that are cutting-edge recognize this and are in tune with what the present and future needs of customers are or will be.

We use Apple as an example quite a bit, but they are a great example of a company that has created advocates of their brand. My friends who have Mac computers really do speak out about how loyal they are and why their computer is the best. I, on the other hand, am just satisfied with my PC. Yeah I like it, but only because it does a job I expect it to do.

Is anybody an advocate of a brand as opposed to just being satisfied? Or do you have any additional thoughts on the topic?